MY APPROACH
The
Wild
Method
Good creative work starts with understanding, not assumptions.
The Wild Method is my structured but flexible way of taking a business from an initial challenge or idea to something purposeful, practical and ready to grow.
01
STAGE 01
DISCOVER
Every great project starts with understanding.
BUSINESS & GOALS
AUDIENCE
COMPETITORS
EXISTING ACTIVITY
Challenges
Opportunities
Research
Discovery sessions
Before I recommend, write or design anything, I take time to understand your business: where it is now, where you want it to go, and what may be standing in the way.
Before deciding what to do, I need to understand why we’re doing it.
02
STAGE 02
DEFINE
Turn insight into direction.
Positioning
Messaging
Tone of voice
Customer personas
Marketing strategy
Website structure
Objectives
Measures of success
I distil what we have learned into a clear direction. This is the bridge between research and creative work: the point where useful insight becomes a focused plan.
A clear brief gives every decision that follows a reason.
03
STAGE 03
DESIGN
Create with purpose.
STAGE 01
BUSINESS & GOALS
BUSINESS & GOALS
BUSINESS & GOALS
BUSINESS & GOALS
AUDIENCE
COMPETITORS
EXISTING ACTIVITY
This is where the thinking becomes tangible. I create the identity, website, campaign or content the project needs—always with the earlier strategy close at hand.
Design isn’t decoration. It should solve the right problem.
04
STAGE 04
DELIVER
Put the work to work.
STAGE 01
BUSINESS & GOALS
BUSINESS & GOALS
BUSINESS & GOALS
BUSINESS & GOALS
AUDIENCE
COMPETITORS
EXISTING ACTIVITY
Delivery is more than sending over a folder of files. I help put the work into the world, make sure it is used properly, and give it the best opportunity to create meaningful results.
